Core Web Vitals Are a Revenue Metric

Where the time actually goes

Most slow pages are slow for three reasons: oversized images, render-blocking third-party scripts, and layout that shifts while loading.

Fixing those three usually outperforms any redesign.

Ship images correctly

Serve modern formats, size them to their rendered box, and lazy-load anything below the fold. Reserve space so nothing jumps.

Keep JavaScript honest

Every script you add is paid for by every visitor on a mid-range phone. Audit tags quarterly and remove what nobody reads.