Lead with the answer
Put a direct, self-contained answer in the first two sentences under the heading, then expand. Systems that extract answers rarely reward a long build-up.
Keep one question per heading and make the heading read like the question a person would actually type or ask.
Be explicit about entities
Name products, places, services and constraints in full rather than relying on pronouns. Clear entities make a page easier to attribute correctly.
Consistent naming across your site, profile and structured data reduces ambiguity for every system reading it.
Last updated 2026-05-18
